51 Bold Vision Statement Examples to Inspire Writing Yours Today
We think you’ll agree with us when we say:
It can be REALLY hard to write a company Vision Statement.
But here’s the thing,
Creating a vision and bringing it to life is one of the most rewarding experiences of the human existence.
Your Vision Statement is the audacious goal that defines exactly what you’ll achieve when your company accomplishes its mission.
It literally moves humanity forward.
We put together a list of the world’s best vision statements and included our process for writing a powerful Vision Statement, battle-tested and approved by Be Aligned clients.
Below you’ll find 51 Bold Vision Statement Examples that will shatter your writer’s block and inspire you to write your own unique vision today.
As you read through the list, make sure to take note when a company’s vision resonates—then use it to inspire writing your own.
Vision Statement Examples
Aligning, awakening, activating, and amplifying brands so they can serve others at the highest level, uplifting humanity with their leadership and helping shift the consciousness of the planet from fear-based to love, light, and service.
AMAZON
To be the world’s most customer-centric company.
AT&T
To build a new global communications network that allows human resources to reallocate to more complex and productive activities - within a decade.
AUDI
To delight our customers worldwide, all of the time.
AVON
To be the company that best understands and satisfies the product, service and self-fulfillment needs of women – globally.
BAE SYSTEMS
To be the premier global defense, aerospace and security company.
BEN & JERRY’S
Making the best possible ice cream, in the nicest possible way.
BOEING
People working together as a global enterprise for aerospace leadership.
BOWMAN
Striving to bring growth to our community, helping to maintain existing companies and assist our clients in making their dreams become a reality.
CHARITY:WATER
To end the water crisis in our lifetime by ensuring that every person on the planet has access to life’s most basic need — clean drinking water
CHEVRON
To be the global energy company which is most admired for its people, partnerships and performance.
CITIBANK
To be the most competent, profitable and innovative financial organization in the world.
CSX
To be the safest, most progressive North American railroad, relentless in the pursuit of customer and employee excellence
CVS
We will help people live longer, healthier, happier lives.
DISNEY
To make people happy.
To give people the power to share and make the world more open and connected.
FANATICS
Be the most innovative, interactive, consumer-driven sports and entertainment marketing agency in North America.
FEEDING AMERICA
A hunger-free America.
FORD
Democratize the automobile - to become the world's leading Consumer Company for automotive products and services.
GE
To be number 1 or 2 in every single market that we serve.
GMG
To be the advertising agency most admired for its people.
To organize the world‘s information and make it universally accessible and useful.
HARLEY DAVIDSON
To fulfill dreams through the experiences of motorcycling.
HARVARD UNIVERSITY
To develop leaders who will one day make a global difference.
KEN BLANCHARD
To be the number one advocate in the world for human worth in organizations.
MANIK
To be the most passionately referred agency in the Advertising industry.
MARVIN GROUP
To become the benchmark manufacturing company for the aerospace industry providing world-class products to satisfied customers through continuous improvement driven by the integrity, teamwork and creativity of our people.
MCDONALDS
To be the world’s best quick-service restaurant experience.
MILNE
To be the world’s pre-eminent designer/builder of unique, architectural memorial structures.
NESTLE
To bring consumers safe, high-quality foods that provide optimal nutrition.
Nike
To bring inspiration and innovation to every athlete in the world.
PPG INDUSTRIES
Be recognized as a preeminent global engineered-materials and services company that fully engages our people, passionately embraces new ideas, seeks out transforming technologies and operates with unbending ethical standards.
PROGRESSIVE
To reduce the human trauma and economic costs associated with automobile accidents.
REGIONS FINANCIAL
To help our customers and communities realize their dreams by anticipating, understanding and meeting financial needs.
SAMSUNG
To lead the digital convergence movement.
SAN DIEGO ZOO
To become the world leader at connecting people to wildlife and conservation.
SKYPE
To be the fabric of real-time communication on the web.
SMITHSONIAN
Shape the future by preserving our heritage, discovering new knowledge, and sharing our resources with the world.
SONY
To be the most comprehensive entertainment company in the world.
Be Aligned’s Vision Statement Writing Process
Ready to write your own unique Vision Statement?
All you need to do is explain how your team, customers, and the world at large will be different when your company successfully achieves its mission.
In other words, articulately define what the world would look like if your company had its way.
A few quick tips:
Keep it short and simple (1-2 sentences max)
Articulately describe a unique outcome only you can provide
Use multiple magnetic power words
Most importantly, ensure it aligns with your Core Values
Break open your notebook and articulately define what the world would look like if your company had its way.
How would the world be forever changed because your business achieved its mission?
If you had things your way, what would the world look like as it relates to your business?
Define this future as if it’s already happened!
We encourage you to write and rewrite your Vision Statement until it perfectly represents your organization and reads so naturally it feels like it’s always been there.
For now, do your best and write down your FSD (First Sh*tty Draft).
And remember, crafting the perfect Vision Statement is not a one-person assignment.
We highly recommend bringing your team in on the task.
Doing so will give them ownership of the company’s vision while aligning and uniting them to transform your intention into reality.
Now, it’s your turn:
Drop your Vision Statement in the comments below, even if it’s an FSD (First Sh*tty Draft).
Our team will give you actionable and insightful feedback if you need it.
More importantly, you never know who you may inspire along the way.